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Product Details
A radical, urgent plan for how the Democratic Party and its supporters can win elections at one of the most pivotal moments in the history of our nation’s democracy“Bitecofer hits hard against the GOP tactics of fear and anger and the Democrats’ status quo narratives around ...MoreA radical, urgent plan for how the Democratic Party and its supporters can win elections at one of the most pivotal moments in the history of our nation’s democracy“Bitecofer hits hard against the GOP tactics of fear and anger and the Democrats’ status quo narratives around political engagement and winning elections.”—Michael Steele, former RNC chairWhy do Democrats fail to win voters to their side, and what can they do to develop new winning political strategies—especially as the very fate of democracy hangs in the balance in 2024? Too often the carefully constructed, rational arguments of the Left meet a grisly fate at the polls, where voters are instead swayed by Republican candidates hawking anger, fear, and resentment. Only when Democrats are handed an overwhelming motivational issue—like the Supreme Court’s 2022 Dobbs decision overturning Roe v. Wade—have they found a way to counter this effect.Political scientist and strategist Rachel Bitecofer came to prominence after predicting the size (to the seat) of the Democrats’ rare Blue Wave in the 2018 midterms. At the heart of her prediction lay a powerful concept—negative partisanship, or the idea that voters, even most so-called independents, don’t vote for their candidate so much as they vote against their candidate’s opponent. Seen through this lens, Hit ’Em Where It Hurts is a deep dive into the Republicans’ own playbook, sharing how Democrats can turn the Right’s own tactics against them. The way for Democrats to wage—and win—electoral war, Bitecofer writes, is to present themselves as “brand ambassadors f... view more
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